Campaign setup
Fill in your client details. The AI uses this to generate every step of the workflow — content ideas, strategy, posting schedule, and more.
AI-generated strategy
Based on your client details, the AI generates a tailored social media strategy — content pillars, tone, posting frequency, and audience targeting.
Content ideas
AI generates specific post ideas for your client — tailored to their industry, goal, and selected content pillars.
- Visual / image matches the content topic and brand colours
- Caption opens with a strong hook in the first line
- Clear call-to-action (DM us, Book now, Click link in bio)
- 3–5 relevant hashtags added (mix of niche + broad)
- Brand logo / watermark present on the visual
- Content reviewed for spelling and grammar
- Client approved content before scheduling
- Alt text added for accessibility (Instagram, Facebook)
Content calendar
AI generates a personalised monthly posting schedule with recommended times and platform-specific tips.
- All posts uploaded and scheduled in Buffer / Hootsuite / Meta Planner
- Time zones set correctly for target audience location
- Stories and Reels scheduled separately from feed posts
- Engagement reply plan ready for first 30 minutes after each post
- Paid boost budget allocated for key promotional posts
Launch validation
AI reviews your setup and flags anything that needs to be fixed before going live. Do not skip this.
- Profile bio link is updated and working correctly
- Profile photo and cover image match brand guidelines
- UTM tracking parameters added to all outbound links
- Meta Pixel / tracking installed and verified on client website
- First 3 posts are ready, approved, and scheduled
- DM / comment reply templates prepared for common questions
- Client reporting format and cadence agreed upon
- Instagram highlights organised and cover images set
Performance tracking
Log your weekly numbers. The AI analyses them and tells you what to do next — what to scale, what to fix, and what to try.